At Table for One Counseling, authenticity and safety are at the core of their mission. They needed a brand identity and website that would reflect their values of genuineness and accessibility, helping them connect with clients in Denver, Colorado. Our project aimed to create a compelling visual identity and an effective online presence that aligns with their therapeutic goals.
Client Background:
Table for One was founded by Kristy, a counselor who recently moved to Colorado and opened a new in-person practice. The business is dedicated to providing a safe, non-judgmental space for individuals to explore their vulnerabilities. Kristy’s mission is to make therapy accessible to a diverse range of clients while honoring professional expertise. She needed a brand identity and a functional Wix website to showcase her practice and attract new clients.
The Problem/Challenge:
Kristy faced the challenge of establishing a new practice in a competitive market. She needed a brand identity and website that would clearly communicate her values and attract local clients. The project required a cohesive visual identity that represented the welcoming and professional nature of her practice, alongside a user-friendly website optimized for both desktop and mobile users.
The Solution:
We started by developing a comprehensive brand identity that included a logo suite, color palette, typography, design elements, and textures to reflect the genuine and supportive nature of Table for One. The custom Wix website was designed to be intuitive and accessible, with front-end SEO to improve visibility and attract local clients. We also created business cards and social media templates to support Kristy’s marketing efforts.
The Process:
Discovery & Strategy Session: We collaborated with Kristy to understand her vision and values. This session helped us create a brand strategy that aligned with her goals and target audience.
Brand Identity Development: We designed a complete brand identity that included a logo suite, a soothing color palette, and typography that conveyed warmth and professionalism. Design elements and textures were chosen to create a welcoming atmosphere.
Custom Wix Website Design: We developed a Wix Studio website with responsive designs for desktop, tablet, and mobile. Front-end SEO was incorporated to ensure that the site was optimized for search engines and easy for potential clients to find.
Graphic Design & Marketing Materials: We designed business cards and social media templates in Canva, providing Kristy with tools to promote her practice effectively.
Final Launch: The brand identity and website were launched, aligning perfectly with Kristy’s mission and goals.
The Results and Tangible Growth: Opening an in person office and booking 3 new clients.
In the first year of business, Kristy successfully opened her in-person practice in Denver, Colorado. The new website and brand identity contributed to her booking 3 new clients within just the first few months. The cohesive visual identity and user-friendly website helped establish Table for One Counseling as a trusted and accessible therapeutic space, facilitating growth and client engagement.
View their live website at: https://tableforonecounseling.com/
Are you ready to create a brand that truly reflects your values and attracts the right clients? Let’s work together to build a compelling brand identity and a powerful online presence for your business. Contact us today to get started.
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