Client Background:
Japango is a dynamic and contemporary restaurant specializing in Japanese tapas, sushi, and sashimi. Renowned for its energetic ambiance and daily happy hour specials, Japango provides a modern dining experience that harmonizes tradition with innovation. With its original location in Boulder, CO, the restaurant has now extended its presence to include a new branch in Fort Collins, CO.
Project Goals:
The goal of this project was to refresh Japango’s visual identity to better reflect its modern, energetic vibe while staying true to the essence of Japanese culture. A complete brand identity revamp was needed, along with a custom-designed Squarespace website to enhance online visibility and customer experience.
Brand Identity & Website Revamp:
Brand Strategy: Created a cohesive strategy to modernize Japango’s identity, ensuring it aligns with their values, customer expectations, and the lively dining experience.
Brand Colors & Fonts: Selected a contemporary color palette and typography that mirror Japango's modern Japanese influence while adding a touch of boldness to their aesthetic.
Design Elements, Textures, Hand-Drawn Icons & Patterns: Developed textures and patterns inspired by Japanese culture, blending traditional elements with a modern twist to create a fresh and appealing look.
Custom Squarespace Website: Designed a sleek, responsive website that integrates their brand vision. The website offers an easy-to-navigate layout, highlighting their daily happy hour specials, menu, and booking options.
Brand Style Guide: Delivered a comprehensive style guide to ensure the brand’s visual identity remains consistent across all touchpoints, from social media to in-house materials.
Tangible Results:
After introducing the new brand identity and website, Japango experienced a surge in website traffic, reaching a record high of 88,000 visits within just 6 months. The updated visual identity has successfully connected with a younger, more contemporary demographic, enabling Japango to distinguish itself in a fiercely competitive restaurant industry while maintaining its appeal to loyal customers and newcomers alike. As a result, Japango has expanded its presence by launching a second branch in Fort Collins, CO.
View their live website at: https://www.japangosushi.com/ Please note that there may be changes adjusted to this design since originally launched with Eclectic Designs .CO
Photography by: https://www.pureplunkett.com
Are you ready to have a brand and website that attracts and converts into sales? Let’s work together to build a compelling brand identity and a powerful online presence for your business. Contact us today to get started.
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