Hey, Sweetie! is a brand that offers at-home baking kits designed to make baking fun and accessible for everyone. Each kit includes pre-measured, high-quality ingredients and step-by-step tutorials from Chef Sarah, allowing home bakers to create restaurant-quality pastries with ease. Their mission is to make home-bakers feel like professional pastry chefs in their own kitchens!
Client Background:
Hey, Sweetie! is a unique brand offering curated baking kits filled with high-quality, pre-measured ingredients. Each kit is accompanied by tutorials from Chef Sarah, allowing home bakers to create pastries with ease and confidence. Their mission is to make every home baker feel like a professional, while also making the baking process fun and stress-free. They wanted a visual identity that would appeal to both beginner and seasoned bakers, ensuring the packaging stood out on shelves and online.
The Problem/Challenge:
Hey, Sweetie! faced the challenge of creating a brand identity that balanced both fun and professionalism. The brand needed packaging that was playful and inviting, while also evoking trust and quality. Their previous identity lacked the polish and consistency required to stand out in a competitive market. We were tasked with developing a cohesive brand identity, from the logo to the colors and fonts, that could extend to their baking kit packaging design.
The Solution:
We began by defining the core values of Hey, Sweetie!—fun, accessibility, and high-quality ingredients. From there, we crafted a visual identity that reflected these values through a playful, yet sophisticated logo, a color palette that evoked warmth and trust, and fonts that were easy to read while adding a touch of whimsy. The packaging was designed to be both eye-catching and functional, with vibrant colors, clear instructions, and branding that made the customer feel like they were getting a premium baking experience.
The Process:
Discovery & Strategy Session: We met with the team at Hey, Sweetie! to discuss their vision and understand their target audience. We wanted to ensure their brand identity would resonate with home bakers of all skill levels. Creative direction was lead by Erin at Hello Rising Tide.
Brand Identity Creation: Through mood boards and design drafts, we created a logo that was approachable and modern, paired with a retro color inspired palette of vibrant and highly saturated colors and soft pastels to evoke the feeling of comfort, fun and sweetness. We also selected fonts that were playful yet legible for the brand on all applications.
Product Packaging Design: For the baking kits, we designed packaging that included clear branding and instructional elements. The bright colors and bold designs made the kits visually appealing, while also providing practicality through easy-to-follow instructions.
Final Launch: After several rounds of revisions, we successfully launched the new visual identity and product packaging, ensuring every detail aligned with Hey, Sweetie!’s mission.
The Results:
The new brand identity and packaging for Hey, Sweetie! were a hit. Customers loved the bold, colorful and hand drawn illustrations included to pull together the look of the kits, and the brand saw an increase in both sales and customer engagement. The packaging design not only stood out on their shelves and social media but also reflected the quality and ease of use that Hey, Sweetie! offers. The vibrant colors and cohesive branding helped elevate the perception of the brand, aligning it with premium baking experiences.
Tangible Growth: From 3 to 12 Kits in Just One Year
Within the first year of launching their new brand identity and packaging, Hey, Sweetie! experienced remarkable growth. They increased their SKU numbers by 400%, expanding from 3 baking kits to 12. This expansion allowed them to offer a wider variety of options to their customers, further solidifying their reputation as a trusted and go-to brand for premium, accessible baking experiences. The refreshed branding and packaging not only attracted new customers but also boosted engagement and repeat purchases, significantly enhancing the brand’s presence both online and in-store
Are you ready to take your brand to the next level, just like Hey, Sweetie!? Let’s work together to create a brand identity and product packaging that speaks directly to your audience and elevates your business. Contact us today to get started!
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