When Cup You Therapeutic Cupping approached us, their mission was clear: offer an alternative healing method that brings faster relief to clients looking to ease tension. Through a carefully crafted brand strategy, visual identity, and customized merch design, we were able to reflect the unique benefits of cupping therapy and give Ten’s business a look that helps them truly stand out and attract new clients both in person and with their online presence.
Project Overview:
Cup You Therapeutic Cupping offers a modern approach to healing with specialized cupping therapy that promotes increased circulation and relieves chronic pain. Our collaboration aimed to create a brand that conveys the transformative effects of this ancient practice while making it a stand out brand that would be bright, energetic and approachable. A truly retro and edgy twist to the industry.
Brand Strategy:
We began with a comprehensive brand strategy to align Ten’s vision with their target audience, creating a cohesive brand voice that sparked intrest to their business and having an ultimate goal of offering fast, in-the-moment pain relief. We analyzed the market, understood the unique challenges of Ten’s clientele, and developed messaging that emphasizes the key traits of relief cupping targets.
Brand Identity:
We built a distinct brand identity suite that included a logo, color palette, and typography, all of which conveyed tension and pain relief with a fun retro twist that would be sure to stand out in the industry. The visuals were designed to help new clients feel reassured about choosing cupping therapy. The identity will spark interest with it's energetic and edgy design attributes.
Graphic Design:
In addition to the core branding, we designed a range of social media graphics and merch, including custom stickers that spread brand awareness and help connect with the local Denver community where they would be doing pop-up services. These materials visually extended the brand’s target goal.
Tangible Results:
In the first year, Cup You Therapeutic Cupping refurbished an RV to be on brand business hub, where they would do local services for fast services. They attend events and do local pop-up services in downtown Denver.
Let’s work together to create brand strategy and a brand identity that speaks directly to your audience and puts your business on the path to sustainable growth. Contact us today to get started!
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